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SALES AND MARKETING GROUP


GMA - Sales and Marketing Group (SMG) provides the company's clients with services such as media packages, promotional programs and materials, and creative products. Part of SMG's sales and marketing strategies are the staging events such as trade presentations, program launches, on-ground production of mall tours, fans days, promotions, program campaigns and other promotional campaigns in collaboration with the Company's program management groups. In addition, GMA SMG is engaged in the scheduling of commercials and implementation of spots. This ensures that sales contracts are properly implemented as specified through the use of an in-house system of logging and monitoring of spots on per program, per contract and per account basis.

AWARDS AND RECOGNITIONS

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Spark Awards 2015

GMA Leads at the 2015 Spark Awards, Singapore, with 1 Platinum, 7 Golds, 3 Silvers, 2 Bronze.
GMA takes home 1 Platinum, 7 Gold, 3 Silver, and 2 Bronze awards, besting Philippine rivals as well as media owners from South Asia, Southeast Asia and Australia & New Zealand at the recently concluded Spark Awards 2015 in Singapore. GMA Marketing and Productions, Inc., GMA's marketing arm, received the Platinum Award as Best in Show, a special recognition given to a single media owner who performs best across all categories. (There are 24 categories covering all areas of media solutions) Several GMA campaigns received the highest honor in their respective categories:

2015 Loyalty and Engagement Awards

We were the only Philippine TV Network to gain recognition at the Loyalty and Engagement Awards. The only other Philippine company which won an award was Alaska Milk Corporation/TBWA for their Nutrition.Action.Champion campaign, which won Silver for Best Use of Brand Advocacy.

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Gma Network

GMA NETWORK, INC. is the leading broadcasting company in the Philippines. It operates a network of 47 Very High Frequency (VHF), 33 Ultra High Frequency (UHF) television stations and 24 radio stations throughout the country.


The Network was founded by Robert La Rue Stewart in 1950 as Republic Broadcasting System (RBS) with flagship AM radio station DZBB operating from the Calvo Building in Escolta, Manila.